Don’t be intimidated by social media. It can be a fun and rewarding way to expand your network, be a useful resource for others and over time drive traffic to your website and build your business. Here’s a quick primer for those of you who find yourselves confused.

Your website is an opportunity to communicate with your audience. Give them the information they need. This is not an opportunity for your designer to show off. It’s about the user.

Well, what else would you expect us to say? But that doesn’t make it any less true; website design matters to the success of your site, the plethora of exceptions to the rule notwithstanding. When visitors land on your site their first impression will greatly effect the amount of time they spend on that page [...]