The idea is to allow readers to get my relevant, useful content in a manner that is comfortable for THEM.

So while you may not think you have time to spend frittering away precious hours on social media, you really don’t need to; unless you want to.

Clients often ask whether they should have a blog or a “regular” website for their business. And it’s a great question. The answer is “yes”!

Don’t be intimidated by social media. It can be a fun and rewarding way to expand your network, be a useful resource for others and over time drive traffic to your website and build your business. Here’s a quick primer for those of you who find yourselves confused.

Your website is an opportunity to communicate with your audience. Give them the information they need. This is not an opportunity for your designer to show off. It’s about the user.

Email marketing is one of the pillars of a successful online marketing plan. But, like any plan, it should be well thought out, with clear goals, a strategy and specific tactics. Here’s how you get started.

Adding more stuff to an already full task list can be stressful. But it doesn’t have to be. Here are some quick, low-stress things you can do today to market your company. Really. Easy.

Here’s my thought for the day…
Marketing is really the same as it’s always been; we’ve just got much cooler tools to work with.
The key is connecting with customers and now even the little guys and gals have powerful tools at their disposal. Social media and networking, blogging, email campaigns with tracking tools. These are all [...]

Just about everyone has heard the term “blog” bantered about. That doesn’t mean you know what it is or how to use it to promote your business. So let’s take a look at blogs as a marketing tool.
Definition
Blog is short for “web log” but if you say web log you will sound like my mother [...]

I was listening to the radio the other morning, as I do most mornings and "The Osgood File" came on. Dave Ross was filling in and and talking about "Figuring Out Ways To Force Viewers To Watch TV Ads."
Now with so many of us using TiVo and DVRs, fewer and fewer of [...]