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	<title>Mirchandani Consulting  &#124;  Marketing Works &#187; Marketing</title>
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		<title>5 Low-Stress Things You Can Do Today To Boost Your Marketing</title>
		<link>http://jannmirch.com/blog/5-low-stress-things-you-can-do-today-to-boost-your-marketing/</link>
		<comments>http://jannmirch.com/blog/5-low-stress-things-you-can-do-today-to-boost-your-marketing/#comments</comments>
		<pubDate>Wed, 17 Feb 2010 05:09:51 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[easy marketing]]></category>
		<category><![CDATA[low-stress marketing]]></category>
		<category><![CDATA[quick marketing tricks]]></category>

		<guid isPermaLink="false">http://jannmirch.com/blog/?p=58</guid>
		<description><![CDATA[Adding more stuff to an already full task list can be stressful. But it doesn&#8217;t have to be. Here are some quick, low-stress things you can do today to market your company. Really. Easy.
Leverage Your Signature
How many emails do you send a day? Lots, right? Hopefully, you already have a default signature set so you [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing: Same as it ever was&#8230;</title>
		<link>http://jannmirch.com/blog/marketing-same-as-ever/</link>
		<comments>http://jannmirch.com/blog/marketing-same-as-ever/#comments</comments>
		<pubDate>Mon, 04 Jan 2010 19:46:14 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Communication]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://jannmirch.com/blog/?p=54</guid>
		<description><![CDATA[Here&#8217;s my thought for the day&#8230;
Marketing is really the same as it&#8217;s always been; we&#8217;ve just got much cooler tools to work with.
The key is connecting with customers and now even the little guys and gals have powerful tools at their disposal. Social media and networking, blogging, email campaigns with tracking tools. These are all [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>To Blog or Not To Blog…</title>
		<link>http://jannmirch.com/blog/to-blog-or-not-to-blog/</link>
		<comments>http://jannmirch.com/blog/to-blog-or-not-to-blog/#comments</comments>
		<pubDate>Wed, 25 Feb 2009 05:33:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Content Development]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Website Design]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[small business marketing]]></category>

		<guid isPermaLink="false">http://jannmirch.com/blog/?p=36</guid>
		<description><![CDATA[Just about everyone has heard the term &#8220;blog&#8221; bantered about. That doesn&#8217;t mean you know what it is or how to use it to promote your business. So let&#8217;s take a look at blogs as a marketing tool.
Definition
Blog is short for &#8220;web log&#8221; but if you say web log you will sound like my mother [...]]]></description>
		<wfw:commentRss>http://jannmirch.com/blog/to-blog-or-not-to-blog/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Creativity In Advertising</title>
		<link>http://jannmirch.com/blog/creativity-in-advertising/</link>
		<comments>http://jannmirch.com/blog/creativity-in-advertising/#comments</comments>
		<pubDate>Sun, 25 Jan 2009 06:31:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Content Development]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Communication]]></category>
		<category><![CDATA[advertising]]></category>

		<guid isPermaLink="false">http://jannmirch.com/blog/?p=48</guid>
		<description><![CDATA[I was listening to the radio the other morning, as I do most mornings  and &#34;The Osgood File&#34; came on. Dave Ross was filling in and and talking  about &#34;Figuring Out Ways To Force Viewers To Watch TV Ads.&#34;
Now  with so many of us using TiVo and DVRs, fewer and fewer of [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Marketing Your Website</title>
		<link>http://jannmirch.com/blog/marketing-your-website/</link>
		<comments>http://jannmirch.com/blog/marketing-your-website/#comments</comments>
		<pubDate>Mon, 19 Jan 2009 06:46:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[Website Design]]></category>

		<guid isPermaLink="false">http://jannmirch.com/blog/?p=50</guid>
		<description><![CDATA[One of the biggest questions clients ask is &#8220;How will people find me once my website is up and running?&#8221;
My  clients are mainly small businesses. Many are startups by first-time  business owners so the idea of marketing in general, and internet  marketing specifically, can be a bit overwhelming.
The first  thing I [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Choosing An Effective URL</title>
		<link>http://jannmirch.com/blog/choosing-an-effective-url/</link>
		<comments>http://jannmirch.com/blog/choosing-an-effective-url/#comments</comments>
		<pubDate>Tue, 25 Nov 2008 05:27:54 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Website Design]]></category>
		<category><![CDATA[domain name registration]]></category>

		<guid isPermaLink="false">http://jannmirch.com/blog/?p=34</guid>
		<description><![CDATA[Selecting THE PERFECT name for your online business can often be a daunting task, especially if THE PERFECT domain name is already taken.
So here are some things to consider in selecting your URL.
Keywords
Our  natural inclination is often to use our name as the URL; janesmith.com,  joeshmoe.org. And in some instances that makes sense.
If [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Gift of Grab; Content Writing For Your Home Page</title>
		<link>http://jannmirch.com/blog/the-gift-of-grab-content-writing-for-your-home-page/</link>
		<comments>http://jannmirch.com/blog/the-gift-of-grab-content-writing-for-your-home-page/#comments</comments>
		<pubDate>Wed, 10 Sep 2008 05:23:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Content Development]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Website Design]]></category>

		<guid isPermaLink="false">http://jannmirch.com/blog/?p=31</guid>
		<description><![CDATA[When creating your web site,  you have about 15 seconds to capture your visitor&#8217;s attention. That&#8217;s it. If  they decide you are not what they are looking for they will move on and not  look back.
So knowing what a small  window you have, how do you capture their attention and entice [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Do I Get My Business Online?</title>
		<link>http://jannmirch.com/blog/how-do-i-get-my-business-online/</link>
		<comments>http://jannmirch.com/blog/how-do-i-get-my-business-online/#comments</comments>
		<pubDate>Tue, 01 Jul 2008 05:06:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Website Design]]></category>
		<category><![CDATA[small business marketing]]></category>

		<guid isPermaLink="false">http://jannmirch.com/blog/?p=25</guid>
		<description><![CDATA[The first step to successful online marketing is to identify your goal.  If you are a merchant, you will obviously want to sell your products  online on an eCommerce site. For service providers it might be to build your &#8220;brand&#8221;; establishing who you are and your expertise online.
Once you know what kind of [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Green Eggs and Spam</title>
		<link>http://jannmirch.com/blog/green-eggs-and-spam/</link>
		<comments>http://jannmirch.com/blog/green-eggs-and-spam/#comments</comments>
		<pubDate>Wed, 12 Mar 2008 03:50:58 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[eMail Marketing]]></category>
		<category><![CDATA[cann-spam law]]></category>
		<category><![CDATA[managing your mailing list]]></category>

		<guid isPermaLink="false">http://jannmirch.com/blog/?p=14</guid>
		<description><![CDATA[Email is a great way to stay in touch with clients and prospects. It&#8217;s quick, relatively easy and extremely cost effective.
  Here are my Top Three Tips for using emails to your greatest advantage:
  1. Make it Useful
  Include  relevant, helpful information that your audience will appreciate. Think  about what [...]]]></description>
		<wfw:commentRss>http://jannmirch.com/blog/green-eggs-and-spam/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Homemade Is Great For Cookies, But Not For Your Marketing: 10 Things You Must Know About Working With A Designer</title>
		<link>http://jannmirch.com/blog/10-things-you-must-know-about-working-with-a-designer/</link>
		<comments>http://jannmirch.com/blog/10-things-you-must-know-about-working-with-a-designer/#comments</comments>
		<pubDate>Thu, 03 Jan 2008 20:46:15 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[hiring a designer]]></category>
		<category><![CDATA[hiring a marketer]]></category>
		<category><![CDATA[working with a designer]]></category>

		<guid isPermaLink="false">http://jannmirch.com/blog/?p=1</guid>
		<description><![CDATA[You know that marketing is an important investment to the  success of your business. But are you making the most of  this financial commitment?
You may have a wonderful new product to sell but if your message gets lost in  a reader-unfriendly format, it won&#8217;t get read. If you have a lovely layout [...]]]></description>
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		<slash:comments>1</slash:comments>
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