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	<title>Marketing Works &#124; Online Marketing For Small and Mid-Sized Businesses &#124; Mirchandani Consulting &#187; Marketing</title>
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		<title>RSS; Translation, please?!</title>
		<link>http://jannmirch.com/blog/rss-translation/</link>
		<comments>http://jannmirch.com/blog/rss-translation/#comments</comments>
		<pubDate>Thu, 01 Jul 2010 21:05:48 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[integrated marketing]]></category>
		<category><![CDATA[rss]]></category>

		<guid isPermaLink="false">http://jannmirch.com/blog/?p=118</guid>
		<description><![CDATA[The idea is to allow readers to get my relevant, useful content in a manner that is comfortable for THEM.]]></description>
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		<title>Social Media: How Much Time Does It Really Take?</title>
		<link>http://jannmirch.com/blog/social-media-how-much-time-does-it-really-take/</link>
		<comments>http://jannmirch.com/blog/social-media-how-much-time-does-it-really-take/#comments</comments>
		<pubDate>Tue, 11 May 2010 16:50:29 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://jannmirch.com/blog/?p=105</guid>
		<description><![CDATA[So while you may not think you have time to spend frittering away precious hours on social media, you really don't need to; unless you want to.]]></description>
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		<title>Website vs. Blog for Small Business</title>
		<link>http://jannmirch.com/blog/website-vs-blog-for-small-business/</link>
		<comments>http://jannmirch.com/blog/website-vs-blog-for-small-business/#comments</comments>
		<pubDate>Thu, 06 May 2010 16:57:34 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[blog vs website]]></category>
		<category><![CDATA[business blog]]></category>

		<guid isPermaLink="false">http://jannmirch.com/blog/?p=100</guid>
		<description><![CDATA[Clients often ask whether they should have a blog or a "regular" website for their business. And it's a great question. The answer is "yes"!]]></description>
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		<title>What&#8217;s Social Media Got To Do With Marketing?</title>
		<link>http://jannmirch.com/blog/social-media-marketing/</link>
		<comments>http://jannmirch.com/blog/social-media-marketing/#comments</comments>
		<pubDate>Tue, 27 Apr 2010 15:13:39 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://jannmirch.com/blog/?p=96</guid>
		<description><![CDATA[Don't be intimidated by social media. It can be a fun and rewarding way to expand your network, be a useful resource for others and over time drive traffic to your website and build your business. Here's a quick primer for those of you who find yourselves confused.]]></description>
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		<title>Web Design For Mobile Devices</title>
		<link>http://jannmirch.com/blog/web-design-for-mobile-devices/</link>
		<comments>http://jannmirch.com/blog/web-design-for-mobile-devices/#comments</comments>
		<pubDate>Fri, 23 Apr 2010 16:00:16 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Website Design]]></category>
		<category><![CDATA[mobile browsers]]></category>

		<guid isPermaLink="false">http://jannmirch.com/blog/?p=91</guid>
		<description><![CDATA[Your website is an opportunity to communicate with your audience. Give them the information they need. This is not an opportunity for your designer to show off. It's about the user.]]></description>
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		<title>Developing An Email Marketing Strategy</title>
		<link>http://jannmirch.com/blog/developing-email-marketing-strategy/</link>
		<comments>http://jannmirch.com/blog/developing-email-marketing-strategy/#comments</comments>
		<pubDate>Thu, 18 Mar 2010 19:06:53 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[eMail Marketing]]></category>
		<category><![CDATA[email strategy]]></category>

		<guid isPermaLink="false">http://jannmirch.com/blog/?p=70</guid>
		<description><![CDATA[Email marketing is one of the pillars of a successful online marketing plan. But, like any plan, it should be well thought out, with clear goals, a strategy and specific tactics. Here&#8217;s how you get started.
Define Your Audience
This sounds simple, you already know who your target customers are, but the idea here is really to [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>5 Low-Stress Things You Can Do Today To Boost Your Marketing</title>
		<link>http://jannmirch.com/blog/5-low-stress-things-you-can-do-today-to-boost-your-marketing/</link>
		<comments>http://jannmirch.com/blog/5-low-stress-things-you-can-do-today-to-boost-your-marketing/#comments</comments>
		<pubDate>Wed, 17 Feb 2010 05:09:51 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[easy marketing]]></category>
		<category><![CDATA[low-stress marketing]]></category>
		<category><![CDATA[quick marketing tricks]]></category>

		<guid isPermaLink="false">http://jannmirch.com/blog/?p=58</guid>
		<description><![CDATA[Adding more stuff to an already full task list can be stressful. But it doesn&#8217;t have to be. Here are some quick, low-stress things you can do today to market your company. Really. Easy.
Leverage Your Signature
How many emails do you send a day? Lots, right? Hopefully, you already have a default signature set so you [...]]]></description>
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		<title>Marketing: Same as it ever was&#8230;</title>
		<link>http://jannmirch.com/blog/marketing-same-as-ever/</link>
		<comments>http://jannmirch.com/blog/marketing-same-as-ever/#comments</comments>
		<pubDate>Mon, 04 Jan 2010 19:46:14 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Communication]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://jannmirch.com/blog/?p=54</guid>
		<description><![CDATA[Here&#8217;s my thought for the day&#8230;
Marketing is really the same as it&#8217;s always been; we&#8217;ve just got much cooler tools to work with.
The key is connecting with customers and now even the little guys and gals have powerful tools at their disposal. Social media and networking, blogging, email campaigns with tracking tools. These are all [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>To Blog or Not To Blog…</title>
		<link>http://jannmirch.com/blog/to-blog-or-not-to-blog/</link>
		<comments>http://jannmirch.com/blog/to-blog-or-not-to-blog/#comments</comments>
		<pubDate>Wed, 25 Feb 2009 05:33:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Content Development]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Website Design]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[small business marketing]]></category>

		<guid isPermaLink="false">http://jannmirch.com/blog/?p=36</guid>
		<description><![CDATA[Just about everyone has heard the term &#8220;blog&#8221; bantered about. That doesn&#8217;t mean you know what it is or how to use it to promote your business. So let&#8217;s take a look at blogs as a marketing tool.
Definition
Blog is short for &#8220;web log&#8221; but if you say web log you will sound like my mother [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Creativity In Advertising</title>
		<link>http://jannmirch.com/blog/creativity-in-advertising/</link>
		<comments>http://jannmirch.com/blog/creativity-in-advertising/#comments</comments>
		<pubDate>Sun, 25 Jan 2009 06:31:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Content Development]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Communication]]></category>
		<category><![CDATA[advertising]]></category>

		<guid isPermaLink="false">http://jannmirch.com/blog/?p=48</guid>
		<description><![CDATA[I was listening to the radio the other morning, as I do most mornings  and &#34;The Osgood File&#34; came on. Dave Ross was filling in and and talking  about &#34;Figuring Out Ways To Force Viewers To Watch TV Ads.&#34;
Now  with so many of us using TiVo and DVRs, fewer and fewer of [...]]]></description>
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