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	<title>Mirchandani Consulting  &#124;  Marketing Works &#187; Marketing Communication</title>
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		<title>Marketing: Same as it ever was&#8230;</title>
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		<pubDate>Mon, 04 Jan 2010 19:46:14 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Communication]]></category>
		<category><![CDATA[Online Marketing]]></category>

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		<description><![CDATA[Here&#8217;s my thought for the day&#8230;
Marketing is really the same as it&#8217;s always been; we&#8217;ve just got much cooler tools to work with.
The key is connecting with customers and now even the little guys and gals have powerful tools at their disposal. Social media and networking, blogging, email campaigns with tracking tools. These are all [...]]]></description>
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		<title>Creativity In Advertising</title>
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		<pubDate>Sun, 25 Jan 2009 06:31:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Content Development]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Communication]]></category>
		<category><![CDATA[advertising]]></category>

		<guid isPermaLink="false">http://jannmirch.com/blog/?p=48</guid>
		<description><![CDATA[I was listening to the radio the other morning, as I do most mornings  and &#34;The Osgood File&#34; came on. Dave Ross was filling in and and talking  about &#34;Figuring Out Ways To Force Viewers To Watch TV Ads.&#34;
Now  with so many of us using TiVo and DVRs, fewer and fewer of [...]]]></description>
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