Here’s my thought for the day…
Marketing is really the same as it’s always been; we’ve just got much cooler tools to work with.
The key is connecting with customers and now even the little guys and gals have powerful tools at their disposal. Social media and networking, blogging, email campaigns with tracking tools. These are all [...]

Just about everyone has heard the term “blog” bantered about. That doesn’t mean you know what it is or how to use it to promote your business. So let’s take a look at blogs as a marketing tool.
Definition
Blog is short for “web log” but if you say web log you will sound like my mother [...]

One of the biggest questions clients ask is “How will people find me once my website is up and running?”
My clients are mainly small businesses. Many are startups by first-time business owners so the idea of marketing in general, and internet marketing specifically, can be a bit overwhelming.
The first thing I [...]

Selecting THE PERFECT name for your online business can often be a daunting task, especially if THE PERFECT domain name is already taken.
So here are some things to consider in selecting your URL.

When creating your web site, you have about 15 seconds to capture your visitor’s attention. That’s it. If they decide you are not what they are looking for they will move on and not look back.
So knowing what a small window you have, how do you capture their attention and entice [...]

The first step to successful online marketing is to identify your goal. If you are a merchant, you will obviously want to sell your products online on an eCommerce site. For service providers it might be to build your “brand”; establishing who you are and your expertise online.
Once you know what kind of [...]