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	<title>Marketing Works &#124; Online Marketing For Small and Mid-Sized Businesses &#124; Mirchandani Consulting &#187; Online Marketing</title>
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		<title>RSS; Translation, please?!</title>
		<link>http://jannmirch.com/blog/rss-translation/</link>
		<comments>http://jannmirch.com/blog/rss-translation/#comments</comments>
		<pubDate>Thu, 01 Jul 2010 21:05:48 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[integrated marketing]]></category>
		<category><![CDATA[rss]]></category>

		<guid isPermaLink="false">http://jannmirch.com/blog/?p=118</guid>
		<description><![CDATA[The idea is to allow readers to get my relevant, useful content in a manner that is comfortable for THEM.]]></description>
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		<title>Website vs. Blog for Small Business</title>
		<link>http://jannmirch.com/blog/website-vs-blog-for-small-business/</link>
		<comments>http://jannmirch.com/blog/website-vs-blog-for-small-business/#comments</comments>
		<pubDate>Thu, 06 May 2010 16:57:34 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[blog vs website]]></category>
		<category><![CDATA[business blog]]></category>

		<guid isPermaLink="false">http://jannmirch.com/blog/?p=100</guid>
		<description><![CDATA[Clients often ask whether they should have a blog or a "regular" website for their business. And it's a great question. The answer is "yes"!]]></description>
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		<title>What&#8217;s Social Media Got To Do With Marketing?</title>
		<link>http://jannmirch.com/blog/social-media-marketing/</link>
		<comments>http://jannmirch.com/blog/social-media-marketing/#comments</comments>
		<pubDate>Tue, 27 Apr 2010 15:13:39 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://jannmirch.com/blog/?p=96</guid>
		<description><![CDATA[Don't be intimidated by social media. It can be a fun and rewarding way to expand your network, be a useful resource for others and over time drive traffic to your website and build your business. Here's a quick primer for those of you who find yourselves confused.]]></description>
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		<title>Web Design For Mobile Devices</title>
		<link>http://jannmirch.com/blog/web-design-for-mobile-devices/</link>
		<comments>http://jannmirch.com/blog/web-design-for-mobile-devices/#comments</comments>
		<pubDate>Fri, 23 Apr 2010 16:00:16 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Website Design]]></category>
		<category><![CDATA[mobile browsers]]></category>

		<guid isPermaLink="false">http://jannmirch.com/blog/?p=91</guid>
		<description><![CDATA[Your website is an opportunity to communicate with your audience. Give them the information they need. This is not an opportunity for your designer to show off. It's about the user.]]></description>
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		<title>Developing An Email Marketing Strategy</title>
		<link>http://jannmirch.com/blog/developing-email-marketing-strategy/</link>
		<comments>http://jannmirch.com/blog/developing-email-marketing-strategy/#comments</comments>
		<pubDate>Thu, 18 Mar 2010 19:06:53 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[eMail Marketing]]></category>
		<category><![CDATA[email strategy]]></category>

		<guid isPermaLink="false">http://jannmirch.com/blog/?p=70</guid>
		<description><![CDATA[Email marketing is one of the pillars of a successful online marketing plan. But, like any plan, it should be well thought out, with clear goals, a strategy and specific tactics. Here&#8217;s how you get started.
Define Your Audience
This sounds simple, you already know who your target customers are, but the idea here is really to [...]]]></description>
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		<title>Marketing: Same as it ever was&#8230;</title>
		<link>http://jannmirch.com/blog/marketing-same-as-ever/</link>
		<comments>http://jannmirch.com/blog/marketing-same-as-ever/#comments</comments>
		<pubDate>Mon, 04 Jan 2010 19:46:14 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Communication]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://jannmirch.com/blog/?p=54</guid>
		<description><![CDATA[Here&#8217;s my thought for the day&#8230;
Marketing is really the same as it&#8217;s always been; we&#8217;ve just got much cooler tools to work with.
The key is connecting with customers and now even the little guys and gals have powerful tools at their disposal. Social media and networking, blogging, email campaigns with tracking tools. These are all [...]]]></description>
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		<title>To Blog or Not To Blog…</title>
		<link>http://jannmirch.com/blog/to-blog-or-not-to-blog/</link>
		<comments>http://jannmirch.com/blog/to-blog-or-not-to-blog/#comments</comments>
		<pubDate>Wed, 25 Feb 2009 05:33:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Content Development]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Website Design]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[small business marketing]]></category>

		<guid isPermaLink="false">http://jannmirch.com/blog/?p=36</guid>
		<description><![CDATA[Just about everyone has heard the term &#8220;blog&#8221; bantered about. That doesn&#8217;t mean you know what it is or how to use it to promote your business. So let&#8217;s take a look at blogs as a marketing tool.
Definition
Blog is short for &#8220;web log&#8221; but if you say web log you will sound like my mother [...]]]></description>
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		<title>Marketing Your Website</title>
		<link>http://jannmirch.com/blog/marketing-your-website/</link>
		<comments>http://jannmirch.com/blog/marketing-your-website/#comments</comments>
		<pubDate>Mon, 19 Jan 2009 06:46:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[Website Design]]></category>

		<guid isPermaLink="false">http://jannmirch.com/blog/?p=50</guid>
		<description><![CDATA[One of the biggest questions clients ask is &#8220;How will people find me once my website is up and running?&#8221;
My  clients are mainly small businesses. Many are startups by first-time  business owners so the idea of marketing in general, and internet  marketing specifically, can be a bit overwhelming.
The first  thing I [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Choosing An Effective URL</title>
		<link>http://jannmirch.com/blog/choosing-an-effective-url/</link>
		<comments>http://jannmirch.com/blog/choosing-an-effective-url/#comments</comments>
		<pubDate>Tue, 25 Nov 2008 05:27:54 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Website Design]]></category>
		<category><![CDATA[domain name registration]]></category>

		<guid isPermaLink="false">http://jannmirch.com/blog/?p=34</guid>
		<description><![CDATA[Selecting THE PERFECT name for your online business can often be a daunting task, especially if THE PERFECT domain name is already taken.
So here are some things to consider in selecting your URL.
Keywords
Our  natural inclination is often to use our name as the URL; janesmith.com,  joeshmoe.org. And in some instances that makes sense.
If [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Gift of Grab; Content Writing For Your Home Page</title>
		<link>http://jannmirch.com/blog/the-gift-of-grab-content-writing-for-your-home-page/</link>
		<comments>http://jannmirch.com/blog/the-gift-of-grab-content-writing-for-your-home-page/#comments</comments>
		<pubDate>Wed, 10 Sep 2008 05:23:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Content Development]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Website Design]]></category>

		<guid isPermaLink="false">http://jannmirch.com/blog/?p=31</guid>
		<description><![CDATA[When creating your web site,  you have about 15 seconds to capture your visitor&#8217;s attention. That&#8217;s it. If  they decide you are not what they are looking for they will move on and not  look back.
So knowing what a small  window you have, how do you capture their attention and entice [...]]]></description>
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		<slash:comments>0</slash:comments>
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