The reply I most often hear when I broach the subject of using a blog as a marketing tool is “I’m not a writer.” And while most small business owners aren’t “writers” they are usually subject-matter experts in their field.
What does this mean? They have oodles of information to share. But they may not have [...]

SEO is the practice of optimizing your website to make the most of “organic” search results – in other words, developing and maintaining your website in such a way as to maximize your rank in the results returned for a given search phrase. So what are the elements of a good SEO strategy?

Your website is an opportunity to communicate with your audience. Give them the information they need. This is not an opportunity for your designer to show off. It’s about the user.

Well, what else would you expect us to say? But that doesn’t make it any less true; website design matters to the success of your site, the plethora of exceptions to the rule notwithstanding.
When visitors land on your site their first impression will greatly effect the amount of time they spend on that page and [...]

I just visited two websites – completely different businesses, different web developers, different industries – with the exact same problem; horrible navigation.
Now I don’t normally like to start on such a negative note, but these were especially egregious examples of a really bad user experience. The navigation links on both of these websites were quite [...]

Just about everyone has heard the term “blog” bantered about. That doesn’t mean you know what it is or how to use it to promote your business. So let’s take a look at blogs as a marketing tool.
Definition
Blog is short for “web log” but if you say web log you will sound like my mother [...]

I was listening to the radio the other morning, as I do most mornings and "The Osgood File" came on. Dave Ross was filling in and and talking about "Figuring Out Ways To Force Viewers To Watch TV Ads."
Now with so many of us using TiVo and DVRs, fewer and fewer of [...]

Selecting THE PERFECT name for your online business can often be a daunting task, especially if THE PERFECT domain name is already taken.
So here are some things to consider in selecting your URL.

When creating your web site, you have about 15 seconds to capture your visitor’s attention. That’s it. If they decide you are not what they are looking for they will move on and not look back.
So knowing what a small window you have, how do you capture their attention and entice [...]

Too often I get phone calls from business owners who no longer own their domain names.
“How can this happen?” you ask. More easily than you realize. When you hire someone to develop your website, often they will be the one to register your domain name and sometimes they do it under their [...]