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Archive for 'Website Design'

Are You A Moving Target?

I just visited two websites – completely different businesses, different web developers, different industries – with the exact same problem; horrible navigation.
Now I don’t normally like to start on such a negative note, but these were especially egregious examples of a really bad user experience. The navigation links on both of these websites were quite [...]

To Blog or Not To Blog…

Just about everyone has heard the term “blog” bantered about. That doesn’t mean you know what it is or how to use it to promote your business. So let’s take a look at blogs as a marketing tool.
Definition
Blog is short for “web log” but if you say web log you will sound like my mother [...]

Creativity In Advertising

I was listening to the radio the other morning, as I do most mornings and "The Osgood File" came on. Dave Ross was filling in and and talking about "Figuring Out Ways To Force Viewers To Watch TV Ads."
Now with so many of us using TiVo and DVRs, fewer and fewer of [...]

Choosing An Effective URL

Selecting THE PERFECT name for your online business can often be a daunting task, especially if THE PERFECT domain name is already taken.
So here are some things to consider in selecting your URL.

The Gift of Grab; Content Writing For Your Home Page

When creating your web site, you have about 15 seconds to capture your visitor’s attention. That’s it. If they decide you are not what they are looking for they will move on and not look back.
So knowing what a small window you have, how do you capture their attention and entice [...]

Be The Master of Your Domain: Domain Name Registration

Too often I get phone calls from business owners who no longer own their domain names.
“How can this happen?” you ask. More easily than you realize. When you hire someone to develop your website, often they will be the one to register your domain name and sometimes they do it under their [...]

How Do I Get My Business Online?

The first step to successful online marketing is to identify your goal. If you are a merchant, you will obviously want to sell your products online on an eCommerce site. For service providers it might be to build your “brand”; establishing who you are and your expertise online.
Once you know what kind of [...]

Selecting A Host Provider

What is a host provider and how do you select one for your website?
A host provider is a company that will allow you to upload your files onto their server making them accessible via the web.
Some will host your files for free, but are these plans the best solution for you?

Is Anyone Out There? – Web Analytics

Often I talk to people who assume that because I design websites, the money is just rolling in. (If only!) These are usually the same people who assume that if they create a website the money will come rolling in for them.
The internet does provide a plethora of opportunities for those [...]