Archive for 'Content Development'
To Blog or Not To Blog…
Just about everyone has heard the term “blog” bantered about. That doesn’t mean you know what it is or how to use it to promote your business. So let’s take a look at blogs as a marketing tool.
Definition
Blog is short for “web log” but if you say web log you will sound like my mother [...]
Posted: February 25th, 2009 under Content Development, Marketing, Online Marketing, Website Design.
Tags: blogging, Online Marketing, small business marketing
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Creativity In Advertising
I was listening to the radio the other morning, as I do most mornings and "The Osgood File" came on. Dave Ross was filling in and and talking about "Figuring Out Ways To Force Viewers To Watch TV Ads."
Now with so many of us using TiVo and DVRs, fewer and fewer of [...]
Posted: January 25th, 2009 under Content Development, Marketing, Marketing Communication.
Tags: advertising, Marketing
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The Gift of Grab; Content Writing For Your Home Page
When creating your web site, you have about 15 seconds to capture your visitor’s attention. That’s it. If they decide you are not what they are looking for they will move on and not look back.
So knowing what a small window you have, how do you capture their attention and entice [...]
Posted: September 10th, 2008 under Content Development, Marketing, Online Marketing, Website Design.
Tags: Content Development, Website Design
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