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	<title>Marketing Works &#124; Online Marketing For Small and Mid-Sized Businesses &#124; Mirchandani Consulting &#187; Content Development</title>
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		<title>To Blog or Not To Blog…</title>
		<link>http://jannmirch.com/blog/to-blog-or-not-to-blog/</link>
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		<pubDate>Wed, 25 Feb 2009 05:33:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Content Development]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Website Design]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[small business marketing]]></category>

		<guid isPermaLink="false">http://jannmirch.com/blog/?p=36</guid>
		<description><![CDATA[Just about everyone has heard the term &#8220;blog&#8221; bantered about. That doesn&#8217;t mean you know what it is or how to use it to promote your business. So let&#8217;s take a look at blogs as a marketing tool.
Definition
Blog is short for &#8220;web log&#8221; but if you say web log you will sound like my mother [...]]]></description>
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		<title>Creativity In Advertising</title>
		<link>http://jannmirch.com/blog/creativity-in-advertising/</link>
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		<pubDate>Sun, 25 Jan 2009 06:31:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Content Development]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Communication]]></category>
		<category><![CDATA[advertising]]></category>

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		<description><![CDATA[I was listening to the radio the other morning, as I do most mornings  and &#34;The Osgood File&#34; came on. Dave Ross was filling in and and talking  about &#34;Figuring Out Ways To Force Viewers To Watch TV Ads.&#34;
Now  with so many of us using TiVo and DVRs, fewer and fewer of [...]]]></description>
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		<title>The Gift of Grab; Content Writing For Your Home Page</title>
		<link>http://jannmirch.com/blog/the-gift-of-grab-content-writing-for-your-home-page/</link>
		<comments>http://jannmirch.com/blog/the-gift-of-grab-content-writing-for-your-home-page/#comments</comments>
		<pubDate>Wed, 10 Sep 2008 05:23:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Content Development]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Website Design]]></category>

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		<description><![CDATA[When creating your web site,  you have about 15 seconds to capture your visitor&#8217;s attention. That&#8217;s it. If  they decide you are not what they are looking for they will move on and not  look back.
So knowing what a small  window you have, how do you capture their attention and entice [...]]]></description>
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