<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Mirchandani Consulting  &#124;  Marketing Works</title>
	<atom:link href="http://jannmirch.com/blog/feed/" rel="self" type="application/rss+xml" />
	<link>http://jannmirch.com/blog</link>
	<description></description>
	<lastBuildDate>Fri, 19 Feb 2010 16:25:11 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.9.2</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<meta xmlns="http://www.w3.org/1999/xhtml" name="robots" content="noindex,follow" />
		<item>
		<title>Protecting Your &#8220;Brand&#8221; Through Customer Service</title>
		<link>http://jannmirch.com/blog/protecting-your-brand-through-customer-service/</link>
		<comments>http://jannmirch.com/blog/protecting-your-brand-through-customer-service/#comments</comments>
		<pubDate>Fri, 19 Feb 2010 16:25:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[protecting your brand]]></category>

		<guid isPermaLink="false">http://jannmirch.com/blog/?p=65</guid>
		<description><![CDATA[I was recently trying to install a WordPress application on a client&#8217;s site. What should have been a no-brainer turned into a three-day ordeal with hours spent on hold to Network Solution&#8217;s tech support without satisfactory support. So now, not only did they lose a customer, they&#8217;ve damaged their brand in the process.
Looking behind the [...]]]></description>
		<wfw:commentRss>http://jannmirch.com/blog/protecting-your-brand-through-customer-service/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>5 Low-Stress Things You Can Do Today To Boost Your Marketing</title>
		<link>http://jannmirch.com/blog/5-low-stress-things-you-can-do-today-to-boost-your-marketing/</link>
		<comments>http://jannmirch.com/blog/5-low-stress-things-you-can-do-today-to-boost-your-marketing/#comments</comments>
		<pubDate>Wed, 17 Feb 2010 05:09:51 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[easy marketing]]></category>
		<category><![CDATA[low-stress marketing]]></category>
		<category><![CDATA[quick marketing tricks]]></category>

		<guid isPermaLink="false">http://jannmirch.com/blog/?p=58</guid>
		<description><![CDATA[Adding more stuff to an already full task list can be stressful. But it doesn&#8217;t have to be. Here are some quick, low-stress things you can do today to market your company. Really. Easy.
Leverage Your Signature
How many emails do you send a day? Lots, right? Hopefully, you already have a default signature set so you [...]]]></description>
		<wfw:commentRss>http://jannmirch.com/blog/5-low-stress-things-you-can-do-today-to-boost-your-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing: Same as it ever was&#8230;</title>
		<link>http://jannmirch.com/blog/marketing-same-as-ever/</link>
		<comments>http://jannmirch.com/blog/marketing-same-as-ever/#comments</comments>
		<pubDate>Mon, 04 Jan 2010 19:46:14 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Communication]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://jannmirch.com/blog/?p=54</guid>
		<description><![CDATA[Here&#8217;s my thought for the day&#8230;
Marketing is really the same as it&#8217;s always been; we&#8217;ve just got much cooler tools to work with.
The key is connecting with customers and now even the little guys and gals have powerful tools at their disposal. Social media and networking, blogging, email campaigns with tracking tools. These are all [...]]]></description>
		<wfw:commentRss>http://jannmirch.com/blog/marketing-same-as-ever/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Are You A Moving Target?</title>
		<link>http://jannmirch.com/blog/are-you-a-moving-target/</link>
		<comments>http://jannmirch.com/blog/are-you-a-moving-target/#comments</comments>
		<pubDate>Tue, 15 Dec 2009 17:46:36 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Website Design]]></category>
		<category><![CDATA[nagivation design]]></category>
		<category><![CDATA[user experience]]></category>

		<guid isPermaLink="false">http://jannmirch.com/blog/?p=52</guid>
		<description><![CDATA[I just visited two websites &#8211; completely different businesses, different web developers, different industries &#8211; with the exact same problem; horrible navigation.
Now I don&#8217;t normally like to start on such a negative note, but these were especially egregious examples of a really bad user experience. The navigation links on both of these websites were quite [...]]]></description>
		<wfw:commentRss>http://jannmirch.com/blog/are-you-a-moving-target/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Creating Creativity</title>
		<link>http://jannmirch.com/blog/creating-creativity/</link>
		<comments>http://jannmirch.com/blog/creating-creativity/#comments</comments>
		<pubDate>Tue, 03 Mar 2009 06:19:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[Problem Solving]]></category>
		<category><![CDATA[creativity]]></category>

		<guid isPermaLink="false">http://jannmirch.com/blog/?p=45</guid>
		<description><![CDATA[I used to find myself in a momentary panic when first sitting down  to &#34;design.&#34; I would wonder if I had anything creative to add. But  experience has taught me that the first thing I needed to do when  sitting down to create &#8211; was not to sit down at all.
I&#8217;ll give [...]]]></description>
		<wfw:commentRss>http://jannmirch.com/blog/creating-creativity/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>To Blog or Not To Blog…</title>
		<link>http://jannmirch.com/blog/to-blog-or-not-to-blog/</link>
		<comments>http://jannmirch.com/blog/to-blog-or-not-to-blog/#comments</comments>
		<pubDate>Wed, 25 Feb 2009 05:33:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Content Development]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Website Design]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[small business marketing]]></category>

		<guid isPermaLink="false">http://jannmirch.com/blog/?p=36</guid>
		<description><![CDATA[Just about everyone has heard the term &#8220;blog&#8221; bantered about. That doesn&#8217;t mean you know what it is or how to use it to promote your business. So let&#8217;s take a look at blogs as a marketing tool.
Definition
Blog is short for &#8220;web log&#8221; but if you say web log you will sound like my mother [...]]]></description>
		<wfw:commentRss>http://jannmirch.com/blog/to-blog-or-not-to-blog/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Creativity In Advertising</title>
		<link>http://jannmirch.com/blog/creativity-in-advertising/</link>
		<comments>http://jannmirch.com/blog/creativity-in-advertising/#comments</comments>
		<pubDate>Sun, 25 Jan 2009 06:31:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Content Development]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Communication]]></category>
		<category><![CDATA[advertising]]></category>

		<guid isPermaLink="false">http://jannmirch.com/blog/?p=48</guid>
		<description><![CDATA[I was listening to the radio the other morning, as I do most mornings  and &#34;The Osgood File&#34; came on. Dave Ross was filling in and and talking  about &#34;Figuring Out Ways To Force Viewers To Watch TV Ads.&#34;
Now  with so many of us using TiVo and DVRs, fewer and fewer of [...]]]></description>
		<wfw:commentRss>http://jannmirch.com/blog/creativity-in-advertising/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing Your Website</title>
		<link>http://jannmirch.com/blog/marketing-your-website/</link>
		<comments>http://jannmirch.com/blog/marketing-your-website/#comments</comments>
		<pubDate>Mon, 19 Jan 2009 06:46:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[Website Design]]></category>

		<guid isPermaLink="false">http://jannmirch.com/blog/?p=50</guid>
		<description><![CDATA[One of the biggest questions clients ask is &#8220;How will people find me once my website is up and running?&#8221;
My  clients are mainly small businesses. Many are startups by first-time  business owners so the idea of marketing in general, and internet  marketing specifically, can be a bit overwhelming.
The first  thing I [...]]]></description>
		<wfw:commentRss>http://jannmirch.com/blog/marketing-your-website/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Choosing An Effective URL</title>
		<link>http://jannmirch.com/blog/choosing-an-effective-url/</link>
		<comments>http://jannmirch.com/blog/choosing-an-effective-url/#comments</comments>
		<pubDate>Tue, 25 Nov 2008 05:27:54 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Website Design]]></category>
		<category><![CDATA[domain name registration]]></category>

		<guid isPermaLink="false">http://jannmirch.com/blog/?p=34</guid>
		<description><![CDATA[Selecting THE PERFECT name for your online business can often be a daunting task, especially if THE PERFECT domain name is already taken.
So here are some things to consider in selecting your URL.
Keywords
Our  natural inclination is often to use our name as the URL; janesmith.com,  joeshmoe.org. And in some instances that makes sense.
If [...]]]></description>
		<wfw:commentRss>http://jannmirch.com/blog/choosing-an-effective-url/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Gift of Grab; Content Writing For Your Home Page</title>
		<link>http://jannmirch.com/blog/the-gift-of-grab-content-writing-for-your-home-page/</link>
		<comments>http://jannmirch.com/blog/the-gift-of-grab-content-writing-for-your-home-page/#comments</comments>
		<pubDate>Wed, 10 Sep 2008 05:23:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Content Development]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Website Design]]></category>

		<guid isPermaLink="false">http://jannmirch.com/blog/?p=31</guid>
		<description><![CDATA[When creating your web site,  you have about 15 seconds to capture your visitor&#8217;s attention. That&#8217;s it. If  they decide you are not what they are looking for they will move on and not  look back.
So knowing what a small  window you have, how do you capture their attention and entice [...]]]></description>
		<wfw:commentRss>http://jannmirch.com/blog/the-gift-of-grab-content-writing-for-your-home-page/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
