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	<title>Marketing Works &#124; Online Marketing For Small and Mid-Sized Businesses &#124; Mirchandani Consulting</title>
	<link>http://jannmirch.com/blog</link>
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		<title>When Is a Blog Not a Blog?</title>
		<description><![CDATA[The reply I most often hear when I broach the subject of using a blog as a marketing tool is &#8220;I&#8217;m not a writer.&#8221; And while most small business owners aren&#8217;t &#8220;writers&#8221; they are usually subject-matter experts in their field.
What does this mean? They have oodles of information to share. But they may not have [...]]]></description>
		<link>http://jannmirch.com/blog/when-is-a-blog-not-a-blog/</link>
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		<title>RSS; Translation, please?!</title>
		<description><![CDATA[The idea is to allow readers to get my relevant, useful content in a manner that is comfortable for THEM.]]></description>
		<link>http://jannmirch.com/blog/rss-translation/</link>
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		<title>Search Engine Optimization 101</title>
		<description><![CDATA[SEO is the practice of optimizing your website to make the most of "organic" search results - in other words, developing and maintaining your website in such a way as to maximize your rank in the results returned for a given search phrase. So what are the elements of a good SEO strategy?]]></description>
		<link>http://jannmirch.com/blog/search-engine-optimization-101/</link>
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		<title>Social Media: How Much Time Does It Really Take?</title>
		<description><![CDATA[So while you may not think you have time to spend frittering away precious hours on social media, you really don't need to; unless you want to.]]></description>
		<link>http://jannmirch.com/blog/social-media-how-much-time-does-it-really-take/</link>
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		<title>Website vs. Blog for Small Business</title>
		<description><![CDATA[Clients often ask whether they should have a blog or a "regular" website for their business. And it's a great question. The answer is "yes"!]]></description>
		<link>http://jannmirch.com/blog/website-vs-blog-for-small-business/</link>
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		<title>What&#8217;s Social Media Got To Do With Marketing?</title>
		<description><![CDATA[Don't be intimidated by social media. It can be a fun and rewarding way to expand your network, be a useful resource for others and over time drive traffic to your website and build your business. Here's a quick primer for those of you who find yourselves confused.]]></description>
		<link>http://jannmirch.com/blog/social-media-marketing/</link>
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		<title>Web Design For Mobile Devices</title>
		<description><![CDATA[Your website is an opportunity to communicate with your audience. Give them the information they need. This is not an opportunity for your designer to show off. It's about the user.]]></description>
		<link>http://jannmirch.com/blog/web-design-for-mobile-devices/</link>
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		<title>Website Design Matters</title>
		<description><![CDATA[Well, what else would you expect us to say? But that doesn&#8217;t make it any less true; website design matters to the success of your site, the plethora of exceptions to the rule notwithstanding.
When visitors land on your site their first impression will greatly effect the amount of time they spend on that page and [...]]]></description>
		<link>http://jannmirch.com/blog/website-design-matters/</link>
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		<title>Developing An Email Marketing Strategy</title>
		<description><![CDATA[Email marketing is one of the pillars of a successful online marketing plan. But, like any plan, it should be well thought out, with clear goals, a strategy and specific tactics. Here&#8217;s how you get started.
Define Your Audience
This sounds simple, you already know who your target customers are, but the idea here is really to [...]]]></description>
		<link>http://jannmirch.com/blog/developing-email-marketing-strategy/</link>
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		<title>Protecting Your &#8220;Brand&#8221; Through Customer Service</title>
		<description><![CDATA[I was recently trying to install a WordPress application on a client&#8217;s site. What should have been a no-brainer turned into a three-day ordeal with hours spent on hold to Network Solution&#8217;s tech support without satisfactory support. So now, not only did they lose a customer, they&#8217;ve damaged their brand in the process.
Looking behind the [...]]]></description>
		<link>http://jannmirch.com/blog/protecting-your-brand-through-customer-service/</link>
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