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	<title>Mirchandani Consulting  &#124;  Marketing Works</title>
	<link>http://jannmirch.com/blog</link>
	<description></description>
	<lastBuildDate>Fri, 19 Feb 2010 16:25:11 +0000</lastBuildDate>
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		<title>Protecting Your &#8220;Brand&#8221; Through Customer Service</title>
		<description><![CDATA[I was recently trying to install a WordPress application on a client&#8217;s site. What should have been a no-brainer turned into a three-day ordeal with hours spent on hold to Network Solution&#8217;s tech support without satisfactory support. So now, not only did they lose a customer, they&#8217;ve damaged their brand in the process.
Looking behind the [...]]]></description>
		<link>http://jannmirch.com/blog/protecting-your-brand-through-customer-service/</link>
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		<title>5 Low-Stress Things You Can Do Today To Boost Your Marketing</title>
		<description><![CDATA[Adding more stuff to an already full task list can be stressful. But it doesn&#8217;t have to be. Here are some quick, low-stress things you can do today to market your company. Really. Easy.
Leverage Your Signature
How many emails do you send a day? Lots, right? Hopefully, you already have a default signature set so you [...]]]></description>
		<link>http://jannmirch.com/blog/5-low-stress-things-you-can-do-today-to-boost-your-marketing/</link>
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		<title>Marketing: Same as it ever was&#8230;</title>
		<description><![CDATA[Here&#8217;s my thought for the day&#8230;
Marketing is really the same as it&#8217;s always been; we&#8217;ve just got much cooler tools to work with.
The key is connecting with customers and now even the little guys and gals have powerful tools at their disposal. Social media and networking, blogging, email campaigns with tracking tools. These are all [...]]]></description>
		<link>http://jannmirch.com/blog/marketing-same-as-ever/</link>
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		<title>Are You A Moving Target?</title>
		<description><![CDATA[I just visited two websites &#8211; completely different businesses, different web developers, different industries &#8211; with the exact same problem; horrible navigation.
Now I don&#8217;t normally like to start on such a negative note, but these were especially egregious examples of a really bad user experience. The navigation links on both of these websites were quite [...]]]></description>
		<link>http://jannmirch.com/blog/are-you-a-moving-target/</link>
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		<title>Creating Creativity</title>
		<description><![CDATA[I used to find myself in a momentary panic when first sitting down  to &#34;design.&#34; I would wonder if I had anything creative to add. But  experience has taught me that the first thing I needed to do when  sitting down to create &#8211; was not to sit down at all.
I&#8217;ll give [...]]]></description>
		<link>http://jannmirch.com/blog/creating-creativity/</link>
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		<title>To Blog or Not To Blog…</title>
		<description><![CDATA[Just about everyone has heard the term &#8220;blog&#8221; bantered about. That doesn&#8217;t mean you know what it is or how to use it to promote your business. So let&#8217;s take a look at blogs as a marketing tool.
Definition
Blog is short for &#8220;web log&#8221; but if you say web log you will sound like my mother [...]]]></description>
		<link>http://jannmirch.com/blog/to-blog-or-not-to-blog/</link>
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		<title>Creativity In Advertising</title>
		<description><![CDATA[I was listening to the radio the other morning, as I do most mornings  and &#34;The Osgood File&#34; came on. Dave Ross was filling in and and talking  about &#34;Figuring Out Ways To Force Viewers To Watch TV Ads.&#34;
Now  with so many of us using TiVo and DVRs, fewer and fewer of [...]]]></description>
		<link>http://jannmirch.com/blog/creativity-in-advertising/</link>
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		<title>Marketing Your Website</title>
		<description><![CDATA[One of the biggest questions clients ask is &#8220;How will people find me once my website is up and running?&#8221;
My  clients are mainly small businesses. Many are startups by first-time  business owners so the idea of marketing in general, and internet  marketing specifically, can be a bit overwhelming.
The first  thing I [...]]]></description>
		<link>http://jannmirch.com/blog/marketing-your-website/</link>
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		<title>Choosing An Effective URL</title>
		<description><![CDATA[Selecting THE PERFECT name for your online business can often be a daunting task, especially if THE PERFECT domain name is already taken.
So here are some things to consider in selecting your URL.
Keywords
Our  natural inclination is often to use our name as the URL; janesmith.com,  joeshmoe.org. And in some instances that makes sense.
If [...]]]></description>
		<link>http://jannmirch.com/blog/choosing-an-effective-url/</link>
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		<title>The Gift of Grab; Content Writing For Your Home Page</title>
		<description><![CDATA[When creating your web site,  you have about 15 seconds to capture your visitor&#8217;s attention. That&#8217;s it. If  they decide you are not what they are looking for they will move on and not  look back.
So knowing what a small  window you have, how do you capture their attention and entice [...]]]></description>
		<link>http://jannmirch.com/blog/the-gift-of-grab-content-writing-for-your-home-page/</link>
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