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	<title>Marketing Works &#124; Online Marketing For Small and Mid-Sized Businesses &#124; Mirchandani Consulting &#187; Online Marketing</title>
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		<title>Developing An Email Marketing Strategy</title>
		<link>http://jannmirch.com/blog/developing-email-marketing-strategy/</link>
		<comments>http://jannmirch.com/blog/developing-email-marketing-strategy/#comments</comments>
		<pubDate>Thu, 18 Mar 2010 19:06:53 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[eMail Marketing]]></category>
		<category><![CDATA[email strategy]]></category>

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		<description><![CDATA[Email marketing is one of the pillars of a successful online marketing plan. But, like any plan, it should be well thought out, with clear goals, a strategy and specific tactics. Here&#8217;s how you get started.
Define Your Audience
This sounds simple, you already know who your target customers are, but the idea here is really to [...]]]></description>
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		<title>To Blog or Not To Blog…</title>
		<link>http://jannmirch.com/blog/to-blog-or-not-to-blog/</link>
		<comments>http://jannmirch.com/blog/to-blog-or-not-to-blog/#comments</comments>
		<pubDate>Wed, 25 Feb 2009 05:33:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Content Development]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Website Design]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[small business marketing]]></category>

		<guid isPermaLink="false">http://jannmirch.com/blog/?p=36</guid>
		<description><![CDATA[Just about everyone has heard the term &#8220;blog&#8221; bantered about. That doesn&#8217;t mean you know what it is or how to use it to promote your business. So let&#8217;s take a look at blogs as a marketing tool.
Definition
Blog is short for &#8220;web log&#8221; but if you say web log you will sound like my mother [...]]]></description>
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		<title>Marketing Your Website</title>
		<link>http://jannmirch.com/blog/marketing-your-website/</link>
		<comments>http://jannmirch.com/blog/marketing-your-website/#comments</comments>
		<pubDate>Mon, 19 Jan 2009 06:46:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[Website Design]]></category>

		<guid isPermaLink="false">http://jannmirch.com/blog/?p=50</guid>
		<description><![CDATA[One of the biggest questions clients ask is &#8220;How will people find me once my website is up and running?&#8221;
My  clients are mainly small businesses. Many are startups by first-time  business owners so the idea of marketing in general, and internet  marketing specifically, can be a bit overwhelming.
The first  thing I [...]]]></description>
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		<title>Choosing An Effective URL</title>
		<link>http://jannmirch.com/blog/choosing-an-effective-url/</link>
		<comments>http://jannmirch.com/blog/choosing-an-effective-url/#comments</comments>
		<pubDate>Tue, 25 Nov 2008 05:27:54 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Website Design]]></category>
		<category><![CDATA[domain name registration]]></category>

		<guid isPermaLink="false">http://jannmirch.com/blog/?p=34</guid>
		<description><![CDATA[Selecting THE PERFECT name for your online business can often be a daunting task, especially if THE PERFECT domain name is already taken.
So here are some things to consider in selecting your URL.
Keywords
Our  natural inclination is often to use our name as the URL; janesmith.com,  joeshmoe.org. And in some instances that makes sense.
If [...]]]></description>
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		<title>How Do I Get My Business Online?</title>
		<link>http://jannmirch.com/blog/how-do-i-get-my-business-online/</link>
		<comments>http://jannmirch.com/blog/how-do-i-get-my-business-online/#comments</comments>
		<pubDate>Tue, 01 Jul 2008 05:06:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Website Design]]></category>
		<category><![CDATA[small business marketing]]></category>

		<guid isPermaLink="false">http://jannmirch.com/blog/?p=25</guid>
		<description><![CDATA[The first step to successful online marketing is to identify your goal.  If you are a merchant, you will obviously want to sell your products  online on an eCommerce site. For service providers it might be to build your &#8220;brand&#8221;; establishing who you are and your expertise online.
Once you know what kind of [...]]]></description>
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