Just about everyone has heard the term “blog” bantered about. That doesn’t mean you know what it is or how to use it to promote your business. So let’s take a look at blogs as a marketing tool.
Definition
Blog is short for “web log” but if you say web log you will sound like my mother [...]

One of the biggest questions clients ask is “How will people find me once my website is up and running?”
My clients are mainly small businesses. Many are startups by first-time business owners so the idea of marketing in general, and internet marketing specifically, can be a bit overwhelming.
The first thing I [...]

The first step to successful online marketing is to identify your goal. If you are a merchant, you will obviously want to sell your products online on an eCommerce site. For service providers it might be to build your “brand”; establishing who you are and your expertise online.
Once you know what kind of [...]