eMarketing Bootcamp Logo Earns Gold Award for Yorktown-based Design & Marketing Firm

YORKTOWN HEIGHTS, NY (June 11, 2009) ­ Mirchandani Consulting, a strategic design and marketing firm, specializing in online marketing initiatives for the non-profit sector and small and midsize businesses, is pleased to announce that the company received four awards, including a gold for logo design, at the June 9^th Big W Awards Dinner, sponsored by the Advertising Club of Westchester.

“This professional acknowledgement is highly appreciated,” said Jann Mirchandani, principal, Mirchandani Consulting.  “Knowing that my industry peers have recognized my work is extremely validating. The eMarketing Bootcamp^sm was truly a passion and a professional milestone, which enabled me and my co-founder, Lisa Kaslyn, Kashen Communications, to help small businesses master marketing in the digital marketplace.”

Mirchandani Consulting earned awards for the following entries:

• Gold Award: Corporate Design – Identity: eMarketing Bootcamp Logo
• Bronze Award: Interactive Media – Self Promotion: www.JannMirch.com
• Bronze Award: Interactive Media – e-commerce B2C website: www.RDAdaptiveApparel.com*
• Bronze Award: Interactive Media – Website Nonprofit: www.AllianceForSafeKids.org.

*Website developed in partnership with Kashen Communications.

We are proud to launch one of our newest websites, NortheastAppliances.net. This was a fun and challenging project that required us to work with an outside vendor who was providing a robust database of appliances for the client. By leveraging our web design skills and creating a unique user experience we were able to set our client’s site apart from the competition.

Mirchandani Consulting worked with Kashen Communications to build an eCommerce website with integrated blog on a WordPress platform. Custom graphics and styles transform a pre-existing theme into a robust, tailor-made eTail shopping experience.

Doody Free of Westchester launches new website. We are pleased to have worked on this project bringing the vision of owner, George Distelhurst, to life – so to speak.

To allow the client to simply and easily update the site himself, we used WordPress for it’s ease of use as a content management system.

but if I don’t, who will?

Mirchandani Consulting received a Gold, Silver and Bronze award at the Big W Gala recently for Public Service: Printed Material, Direct Mail: B2B and Interactive Media: Non-profit Website respectively.

I am very excited to report that Mirchandani Consulting Graphic & Web Design has received a Gold Award in the 2009 Hermes Creative Award competition in the Publications/Brochure category and an Honorable Mention in the Pro Bono category.

The Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of marketing and communication programs and print, visual and audio materials. Entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops and freelancers.

Kashen Communications and Mirchandani Consulting announce the launch of a new, jointly developed webinar series, eMarketing Bootcamp™ for small business. Kicking off on May 12th, the five-part workshop will cover essentials for maximizing the return on a business’s website investment, such as creating a goal-oriented site, developing search optimized content, as well as inbound and outbound marketing tactics. Businesses will receive one-on-one coaching, a customized emarketing strategy, and a “Bootcamp Handbook” for post-workshop reinforcement. Businesses may enlist for Bootcamp at: www.bootcampforbiz.com.

“The genesis for eMarketing Bootcamp came from a client who expressed a need for this new integrated marketing approach, but didn’t have the funds to outsource to a services firm,” said Jann Mirchandani, president, Mirchandani Consulting. “I took the idea to Lisa and we did further research with other small businesses and developed the curriculum based upon their needs.” The genesis for eMarketing Bootcamp came from a client who expressed a need for this new integrated marketing approach, but didn’t have the funds to outsource to a services firm I took the idea to Lisa and we did further research with other small businesses and developed the curriculum based upon their needs. By offering a webinar workshop to multiple businesses at once, we keep costs down and the interaction high Our intent is to fill a niche by helping small businesses with a limited budget to better leverage their most important marketing asset – their website. This also gives Jann and me a new and practical platform from which we can service small businesses that we may not have been able to work with before – it’s good for everyone. “By offering a webinar workshop to multiple businesses at once, we keep costs down and the interaction high,” said Lisa Kaslyn, president, Kashen Communications. “Our intent is to fill a niche by helping small businesses with a limited budget to better leverage their most important marketing asset – their website. This also gives Jann and me a new and practical platform from which we can service small businesses that we may not have been able to work with before – it’s good for everyone.”