Kashen Communications and Mirchandani Consulting announce the launch of a new, jointly developed webinar series, eMarketing Bootcamp™ for small business. Kicking off on May 12th, the five-part workshop will cover essentials for maximizing the return on a business’s website investment, such as creating a goal-oriented site, developing search optimized content, as well as inbound and outbound marketing tactics. Businesses will receive one-on-one coaching, a customized emarketing strategy, and a “Bootcamp Handbook” for post-workshop reinforcement. Businesses may enlist for Bootcamp at: www.bootcampforbiz.com.

“The genesis for eMarketing Bootcamp came from a client who expressed a need for this new integrated marketing approach, but didn’t have the funds to outsource to a services firm,” said Jann Mirchandani, president, Mirchandani Consulting. “I took the idea to Lisa and we did further research with other small businesses and developed the curriculum based upon their needs.” The genesis for eMarketing Bootcamp came from a client who expressed a need for this new integrated marketing approach, but didn’t have the funds to outsource to a services firm I took the idea to Lisa and we did further research with other small businesses and developed the curriculum based upon their needs. By offering a webinar workshop to multiple businesses at once, we keep costs down and the interaction high Our intent is to fill a niche by helping small businesses with a limited budget to better leverage their most important marketing asset – their website. This also gives Jann and me a new and practical platform from which we can service small businesses that we may not have been able to work with before – it’s good for everyone. “By offering a webinar workshop to multiple businesses at once, we keep costs down and the interaction high,” said Lisa Kaslyn, president, Kashen Communications. “Our intent is to fill a niche by helping small businesses with a limited budget to better leverage their most important marketing asset – their website. This also gives Jann and me a new and practical platform from which we can service small businesses that we may not have been able to work with before – it’s good for everyone.”